Yahoo Reveals: This is how you earn more with an Ad platform, by using “soft frequency capping”

Yahoo Reveals: This is how you earn more with an Ad platform, by using “soft frequency capping”

Last week, I was talking with the main tech coordinator from one of Germany’s biggest Coupon platform, on how they are currently transforming into a full-fledged Adtech platform. And one hugely important thing for every…

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